Even some of the smartest moguls alive take for granted a truth that is just plain wrong: Direct mail is dead. No, we’re not making this up: Sending physical mail to prospects and customers can actually work — and pay off big-time.
While digital hogs the headlines, direct mail has made a quiet comeback, representing a huge opportunity for the businesses that do it right. Don’t take our word for it, though. Real businesses are benefitting from direct mail.
The Fourth Industrial Revolution: what it means, how to respond
We stand on the brink of a technological revolution that will fundamentally alter the way we live, work, and relate to one another. In its scale, scope, and complexity, the transformation will be unlike anything humankind has experienced before. We do not yet know just how it will unfold, but one thing is clear: the response to it must be integrated and comprehensive, involving all stakeholders of the global polity, from the public and private sectors to academia and civil society.
This often forgotten berry has some amazing health benefits
Blackberries are the often forgotten child of the berry family. Popular media has given its siblings, the strawberry, blueberry, and red raspberry, proper attention. But nutritionists say that Rubus fruticosus — the blackberry’s scientific name — should be given more notice. Blackberries are one of the highest scoring foods in the Oxygen Radical Absorbance Capacity (ORAC).
Never take up a job because you think it is the only way to satisfy your need for subsistence. You do not need a job; you need a source of livelihood.
Certainly do not work a job because you love a company. You can be guaranteed you’re your company does not feel the same way about you.
The only reason you should work a job is to test your ideas, grow your experience and expand your smart network of friends. Once that objective is achieved, the next step is to chart your own course with a business.